Branding
Quiz: Guess the Tagline
By Eric Groves
It’s amazing how just a few words can sum up a brand. Like these three words- “Just do it.” evoke very different thoughts and experiences than these three — “I’m lovin’ it.” Taglines are power-packed phrases that have been carefully devised to get a brand’s message across in just a few words. Just like key messaging, the best brands see taglines as an important part of their brand voice and perception.
Time for a little tagline quiz. Do you think you can name what company a tagline belongs to by just reading it alone? We’ve compiled some of the best taglines around. Go ahead, see if you know which brand said it. You may be surprised by how well they stick with you.
How many did you get right? All of these mega brands have powerful taglines that you’ve heard many times, but you might not have realized their staying power. A good tagline is memorable and transcends into giving a brand meaning. What’s a more memorable tagline, “we sell sandwiches” or “eat fresh”? Obviously, it’s important to move beyond giving a dull description of what your company does. So when you’re thinking about your brand’s tagline, remember some of the greats and challenge yourself to create one with character and voice.
