Hippo Blog

Be the Life of the Party With Brand Storytelling When it comes to brand storytelling, think of the last time you were with a group of people at a party. As you all mingled, who in the group was everyone most attracted to? Sure, the handsome hunks and...

Benefits of Branding: If You Build It, They Will Come When you are thinking about the benefits of branding, it helps to think about the Field of Dreams. There’s an iconic scene from the movie, where novice farmer Ray Kinsella (Kevin Costner) is str...

Root Canal or Rebrand? Tough Choice. You’re thinking about rebranding your company, but the thought of it is about as comforting as a root canal. It’s going to take a lot of time, energy, and money and it will mean redoing most, if not all, of yo...

An Expert’s Account of the Rebranding Process You’re looking to give your company a fresh brand make-over. You’re excited about the potential impact it will have on your company’s overall perception and marketing efforts, but the process ...

Brand Voice: If they’re bored, you’ll be ignored Most companies have boring brands and boring brands are bad for business. Here is a look at how you can give your company the personality it needs by giving your brand voice some flair. Boy...

You To Have Balls To See a Brand ROI You’re nuts if you aren’t investing in branding. And if you are, you must have the balls to stand out from all of the eunuchs in your space. When thinking about brand ROI, your biggest risk may just be not tak...

Is Brand Personality a Joke to You? It Should Be! Connecting with a brand is not different than any other relationship. You’re attracted to people who are engaging, likable and have a sense of humor. After all, who wants to hang out with someone wh...

What’s the return on rebranding? Marketing is ‘how’ people find you. Branding is ‘why’ people buy. Successful brands know how to connect with the ‘why’. According to Forbes, the main benefit of branding tools, and reason to employ t...

What’s the advantage of branding? Ever wonder why zebras have stripes? If you think it’s to dress sharper than horses, the answer is a resounding, “Nay!” Most ecologists believe that the stripes on Zebras protect them from predators when ...

It’s Time to Fix Your Brand. Indeed. Are you pumping out job openings on Indeed and LinkedIn and just not attracting the right employees? It probably has less to do about the job you’re offering and more to do with the brand you’re presenting. ...

I was sitting on my deck, enjoying an unusually mild summer evening with my wife when one of the kids inadvertently turned on an overhead light. Faster than you can say, “Holy Bugs of Armageddon!” swarms of mosquitoes, gnats, and other flying cri...

Deep in the rolling hills of France, there’s an ornate etching on a cave wall that perfectly depicts brand storytelling. It’s called the Chauvet Cave painting, and apparently, it’s the oldest cave painting on record. It is quite literally as ol...