Hippo Blog

Though you won’t find his name in any history books, Ron Popeil is undoubtedly the best inventor and salesman of the 20th century. Sure, there were some other important inventions in the past 100 years or so: nuclear power, the personal computer, t...

You don’t need us to tell you that your customers are on social media.  It seems as if everyone is on some sort of social media platform nowadays.  Personal accounts, B2B accounts, B2C accounts… heck, there’s even a BSB account!  If your bus...

Wouldn’t it be awesome if you could read the minds of your leads? If you knew what product they were interested in, what emails they opened and which they ignored, and how often they have visited your website, you could probably close a deal quicke...

Remember when MTV actually played music videos? For this hippo, it was a pretty cool time. I rocked out to some great 80’s music while rocking my Zubas and Cavariccis with pride. Instead of having to sit through Teen Mom, Jersey Shore and Teen Mom ...

You might feel like you’re cheating the system, or taking the easy way out. But when the question is, “Can I republish old blogs?” When done correctly, the answer to that question is “Yes!” You should not be afraid to repost old content on ...

This blog is about effective “Calls To Action” (or CTAs for short.) You know what calls to action are. You’ve seen them, and you’ve probably clicked on them, yourself. They’re the buttons that appear on landing pages all across the world w...

You’re brimming with excitement.  All those months of planning, strategizing, designing and developing are finally about to pay off.  The new site, marketing plan, and that new inbound strategy is complete with tons of gated content – it’...

Building a marketing automation system is a lot like planting your own vineyard. With the word “automation” in the name, one would think that it’s easy to set and forget. That’s not the case. Maintaining a marketing system takes constant atte...

Let’s have a talk. (Not that talk.) Let’s talk about marketing strategy. If there is one word that gets misused too often in marketing, it’s this one. First, I have some bad news: “Let’s use Twitter” is not a strategy. (It’s a tactic.) ...

 “So How Much Does a Website Cost?” I spend a lot of time answering this question. My answer is always the same: It depends. Think of building your website as if you were building a house. If you’re fine with living in any old shack down by th...

At the coffee shop this morning, I was chatting with Adam, one of my fellow caffeine freaks.  Amidst sips of our Americanos, the conversation slowly turned to work and how the week was going so far.  His was filled with the usual: spreadsheets, con...

So, you want to master inbound marketing? Consider us your Mr. Miyagi. The first thing you must know, grasshopper, is that inbound marketing techniques take patience and dedication. You will see amazing results, and will be able to break through bar...