Hippo Blog

I remember it like it was yesterday. I was still licking my fingers after polishing off a perfectly seasoned, grilled pork chop on a stick when the angelic music started playing. I looked up and, above the throngs of people, the bright flashing light...

Advertising is a lot like fishing. You cast your line out into the water hoping that something bites. There are dozens of different fishing lures, rods and baits out there, but which should you use to reel in the best catch? When it comes to advertis...

It’s the weekly Monday sales meeting – the same old routine.  You’ve discussed the team’s goals.  You’ve talked about your wins and losses.  You’ve brainstormed on local clients to cold call.  Heck, you’re ready to pick up the p...

They’re everywhere.  You can’t escape them.  They’re on your computer.  And, they’re on your TV. They follow you wherever you are.  They track you down and never let you go… yelling at you, screaming at you – and, most of the time, ab...

Finding, attracting, closing, and keeping new customers is a lot like hosting a dinner party. You want to impress your guests by giving them a great experience. The food needs to be just right, you have to play at least one Taylor Swift song (it’s ...

In high school, I loved the smell of formaldehyde in the morning. My first class was Anatomy and Physiology and that smell meant we got to dissect some new and exciting creature. From worms to frogs, actually getting in there and getting my hands dir...

OK – it’s time to test your music trivia. “Simply Irresistible” – you remember that one? The guitar riff, the danceable beat and… that video! Tight-clothed almost clone like women donning the hottest 80’s fashion while swayi...

To get a better idea of thank you pages, put yourself in this situation. It’s your seventh birthday, and your uncle just gave you a new bright red Schwinn bicycle. It’s sure to be the envy of all the kids on the block. You’re thrilled. You feve...

Inbound Marketing is not new, in fact, the space of companies and agencies utilizing this approach is becoming more and more crowded. As the Inbound Marketing lead here at Flying Hippo, it’s part of my job to pay attention to where inbound marketin...

One of the first things people notice about a designed piece – whether that’s a website, a brochure, or a magazine – is the photography. As with most artistic ventures, the styling and visual aesthetics of photography have a huge impact as to h...

We’ve all seen them on Facebook or Twitter. And we’ve seen them so much they’ve warranted their own term: “vaguebookers.” You know the type — people who write pithy little snippets like “wondering if it’s a...

Your website is not just a glorified brochure. It’s a living, breathing entity that needs nurturing. If you’re neglecting to maintain your site, it might be doing more harm than good. Having a crummy web presence that lacks inspiration an...