Hippo Blog

Inbound marketing is a bit like farming. (Bear with me—this analogy isn’t as stupid as you might think.) When you create content on your site, you’re planting the seeds for your customers to learn. And as your customers want to grow and...

If you’re considering a refresh for your company’s marketing, you’re on the right track. The days of billboards and radio ads are long gone. That’s just not how people shop anymore. Want to try your hand at some inbound marke...

Agriculture is much, much different than any other field. (See what we did there?) While people in the insurance industry are sitting behind their comfortable desks, you’re on a combine in the rain for eight hours. Lawyers walk in thousand-dol...

Do you ever sit back and think about what life was like before the Internet before we knew anything about consumer buying behaviors? There were no cat gifs. To order a pizza, you had to call the pizza place. QVC was cutting-edge technology. And if y...

There’s a lot of beauty in the world. Trees, flowers, blue skies, clouds—pretty much everything besides wasps. No one likes those. When you look hard, there’s beauty in everything. And the real beauty of inbound lies in what you donR...

If you’re looking for running shoes, there’s one thing to keep in common: no matter how fancy the shoes are, they’re not going to make you run more than the ones you have right now. Shoes don’t make you run, you do. Buying $3...

Before you go to bed, while you’re waiting for the dentist, when you’re looking up reviews for that pizza place that just opened—they’re always there, whether you know it or not. No, it’s not the NSA. Facebook ads are prow...

It’s no secret: college is a life-changing experience. From the day you meet your roommate at the dorms to the day you snag your diploma, college trains you for the real world and for success. And if you’re working at a university, you&...

Too much evergreen content can make your blog seem too sales-y and pushy. But too much timely content can be a double-edged sword — while your article is timely and punctual now, it will be extremely dated in a really short time. So what gives? Ho...

We sat down at the keyboard to write a blog post about the importance of video and we had a stunning realization: writing about the importance of video is like playing a trumpet to show how important being a doctor is. Video is undoubtedly the best w...

If your current marketing agency makes you want to pull your hair out, remember—you can always let them go. But before you get on the phone and give ’em a piece of your mind once and for all, ask yourself these five questions when you’r...

Hubspot vs WordPress—it’s a battle for the ages. It’s like the Hatfields vs. the McCoys. Or the Sharks vs. Jets. Or The Iron Sheik vs. Hulk Hogan. It’s a pretty contentious debate, and most people are firmly in one camp or another...