Hippo Blog

You know that awesome windup robot you had as a kid that would rigidly move its legs to walk around after you wound it up nice and tight? Its yellow eyes would even light up, and in a monotone robot voice, it would say, “Robots will take over the h...

Time to do the math! A simple equation to boost your website’s success. Simple equations are everywhere. I’m not talking about algebra class. For many, that was a constant source of nightmares so I’ll stay clear of variables, factors and quotie...

How to build your website around your brand. You know those age-old questions that we may never know the answers to? Like, why did the chicken cross the road? And what came first, the chicken or the egg? These are the types of questions keep us up at...

 “So How Much Does a Website Cost?” I spend a lot of time answering this question. My answer is always the same: It depends. Think of building your website as if you were building a house. If you’re fine with living in any old shack down by th...

Ever have to make a meal for a picky eater? Trying to please them can be exhausting. Imagine you’ve made a delicious sandwich, and have to watch the picky eater scrape the mayo off because they “just don’t like the texture.” Or maybe you’r...

It’s time we pass down our two favorite tales of website upkeep and creation. One is a fairy tale full of wonder, enchantment and romanticized web upkeep victory. The other, a cautionary story of how web creation can go astray. We will begin with t...

It’s important that your website gets engaged with your audience. Get up off your knee and put the engagement ring box back in your pocket; we’re talking about wooing your visitor with unique website navigation. No diamond rings or rehearsal dinn...

What do you get when you mix biking trails that extend for miles, a beautiful flowing river, the natural wild beauty of a nature conservancy and a video production crew? An awesome Whiterock promotional video! And, as an added bonus, we get to ditch ...

OK – it’s time to test your music trivia. “Simply Irresistible” – you remember that one? The guitar riff, the danceable beat and… that video! Tight-clothed almost clone like women donning the hottest 80’s fashion while swayi...

Visiting a recently-remodeled grocery store is a disorienting experience. You went there once a week for years, and now everything’s new and shiny—but nothing is where you expect it to be. Where the deli once was is now the seafood counter. ...

One of the first things people notice about a designed piece – whether that’s a website, a brochure, or a magazine – is the photography. As with most artistic ventures, the styling and visual aesthetics of photography have a huge impact as to h...

Do you ever sit back and think about what life was like before the Internet before we knew anything about consumer buying behaviors? There were no cat gifs. To order a pizza, you had to call the pizza place. QVC was cutting-edge technology. And if y...