Marketing Facebook Ads and Inbound Marketing: Good Idea or Bad Idea? Before you go to bed, while you’re waiting for the dentist, when you’re looking up reviews for that pizza place that just opened—they’re always there, whether you know it or not. No, it’s not the NSA. Facebook ads are prow... Read More By Flying Hippo
Marketing Video: The Importance of Video We sat down at the keyboard to write a blog post about the importance of video and we had a stunning realization: writing about the importance of video is like playing a trumpet to show how important being a doctor is. Video is undoubtedly the best w... Read More By Flying Hippo
Marketing Crank Your Blog’s Traffic by Harnessing the Skyscraper Technique In 1676, Isaac Newton penned a letter to a friend and coined one of the most famous metaphors in the English language: “If I have seen further it is by standing on the shoulders of Andre the Giant.” Well, it might not have been said e... Read More By Flying Hippo
Marketing To Optimize Your Landing Page, Don’t Forget About FONZIE From 1974 to 1984, “Happy Days” ruled the airwaves as one of the highest-rated shows of the 70s. The show originated in a time when nostalgia for the 1950s was at its peak—hot rods, malt shops, sock hops, drive-ins and the like. Who w... Read More By Flying Hippo
Web 4 Rules to Talk About the Web With a Non-Tech Audience I found a funny website the other day: HackerTyper.com. With the stroke of any key automatically generates a string of complex code. Randomly hitting keys makes you look like you’re hacking away at some wildly elaborate piece of code. Whil... Read More By Flying Hippo
Marketing 3 Things Bill Nye the Science Guy Taught Me About Websites I hated science. I can still remember hitting the snooze button in Mr. Mantle’s science class in middle school. But I did look forward to the rare occasion that he would bust out the LaserDisc and play the latest Bill Nye the Science Guy episode f... Read More By Ryan Parlee
Marketing This Tiny Copywriting Mistake Just Cost Someone a Sale I’m writing this sentence on a $1,000 iMac computer, and I’m listening to music on some pricy headphones. My smartphone, also spiffy and new, beeps whenever I get an email or instant message. And, with IFTTT, my Fitbit reminds me to get u... Read More By Flying Hippo
Marketing 3 Things Buyer Personas and First Dates Have in Common Have you ever been set up on a blind date? It’s a complete gamble. You could get the love of your life, or you could net some dopey sloth with ugly hair who talks about Pokemon the whole time. It’s hard to tell until you do it – and you... Read More By Flying Hippo
Branding When to Use InDesign for Web Design Consider the relationship between designers and developers in the context of building websites. Your site’s design might be stellar, but if the page’s code smells, the whole experience might end up a wash. Conversely, you can have beaut... Read More By Ryan Parlee
Web 4 Steps to a Blissful Marriage Between Content and Responsive Design Responsive web design is hard. Really, really hard. There are an impossible amount of variables on every page that can trip designers up, not to mention content. It’s enough to make anyone feel like they should just give up on it, even before t... Read More By Flying Hippo
Branding How to Hunt for the Right Web Designer So, you want to hire a web designer for your company? This is where I’m supposed to say that you should just hire us instead of your own designer. But I won’t do that. Maybe you actually need a web designer on your team. I can tell you from exper... Read More By Ryan Parlee
Web Business Critical: iCloud Breach and Textbook Troubles Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. iCloud Breach Very rarely does tech news overlap with pop culture news. This week,... Read More By Flying Hippo