LET US GET ALL UP IN YOUR SPACE
Environmental Branding: Telling Your Story On Your Turf
The expression of a brand doesn’t end with a logo, website, ads, and marketing materials. It extends into the very spaces where your business operates—this is where interior design and custom design for businesses play a crucial role. We specialize in environmental branding, offering transformative interior design solutions that integrate your brand identity into your business's physical space.
These custom-designed interiors have significantly benefited businesses and higher education clients in Des Moines and beyond. Our approach to environmental branding goes beyond mere aesthetics. It’s a strategic enhancement that directly impacts ROI, boosts employee retention, increases campus activity, and improves morale.
Engaging with us means choosing a strategy that enhances the visual appeal of your spaces, strengthens brand perception, and enriches the experiences of students, customers, and employees alike. Our tailored designs transform ordinary spaces into powerful brand statements that drive enrollment and customer engagement, turning every corner of your business into a testament to your brand’s values and vision.
We've helped clients enjoy the transformative impact of environmental branding with dynamic graphics and compelling messaging in campus and business environments. Our approach focuses on enhancing retention, attracting new students, and improving employee satisfaction while appreciating the investment as a capital expense over time. Let us partner with you to elevate your brand and achieve remarkable results through environmental branding.
TOP 5 REASONS TO BRAND YOUR SPACE
- Improves recruitment and retention.
- Improves overall perception of your brand.
- Creates opportunities for gifted and named spaces for donors/industry partners.
- Increases productivity and enjoyment for employees, students, faculty, and staff.
- Allows brand messaging to be communicated creatively in a dimensional environment.
OUR ENVIRONMENTAL BRANDING PROCESS
When branding your campus or office space, understanding your audience and where your message will be seen is essential. We start with a comprehensive campus or business audit, carefully evaluating each space to pinpoint the optimal spots for expressing your brand. Crucially, we delve into how people utilize these spaces, ensuring our strategy aligns with their interactions.
With insights gathered, the creative journey begins. We engage with employees, faculty, staff, students, and alumni to glean their perspectives and desired perceptions of the brand. This research fuels our messaging and design direction, creating bold, colorful elements and imagery consistent with brand guidelines. We infuse the messaging with youthful vibrancy, capturing attention with snarky, engaging, and often humorous content that resonates with the younger demographic while honoring architectural aesthetics.
Here are the three phases involved in branding your space.
PHASE 1: CONCEPTUAL
- Needs Assessment and Photo/Video Audit
- Overall Concept Design/Presentation (2-3 concepts)
- Design Substrate, Hardware, and Graphics Management
PHASE 2: DESIGN DEVELOPMENT
- Design of All Components Based on Selected Concept.
- One Round of Revisions (if needed)
PHASE 3: IMPLEMENTATION
- Final Art Production
- Print Coordination/Supervision
