Elder

You’ll dig this brand.

From the ground up

In 2003, with a mud-filled handshake and a vision to grow a company, we began constructing the Elder Corporation brand. From earthmoving to demolition and underground utilities, they can do just about anything with a bulldozer.

For such heavy-duty work, they needed a heavy-duty brand. The President, J. Elder, had a vision to grow his company by constructing a brand that would scoop up more competition than a skid loader. So, we dug into every branding touch point and reshaped the entire brand. From the logo, website, look of their trucks, signage on their shop doors and all public facing communications, every aspect of this brand was carefully considered, right down to the stickers on their hardhats.

This brand isn’t for lightweights

Today, Elder has over 250 employees and is considered the top tier in site development services.

Not too shabby, for a bunch of guys who play in the dirt for a living